Heralded as the Prince of Prints for over 30 years, Emilio Pucci began his fashion empire with the self-titled label in 1947. Since then, the journey has been as colorful and exhilarating as his designs.

Emilio's beguiling prints jump-started the psychedelic rage that peaked in the swinging sixties when Pucci's name was neon-lit across the globe. The soul of Emilio Pucci lies in the liberating swirl of abstract designs, twisting in a kaleidoscope of colour and organic motif, and pulsing with geometric patterns that mimic modernized retro arts.

Emilio Pucci is driven by the desire to liberate women, granting them unprecedented freedom and movement. The designs feature sexy, free-flowing lines that follow the natural curves of the body. Garments are usually lightweight in silk, chiffon, satin and the signature silk-jersey, which is wrinkle free and supremely comfortable. The colour combinations exude energy and emotion whilst the silhouettes remain relatively simple.

For more information: http://www.emiliopucci.com